Cookie Policy
Last updated: 27 December 2025
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites work properly and can also be used to remember preferences, understand usage, and measure advertising.
2. How DirectTier TV uses cookies
We use cookies and similar technologies on https://www.directtier.co.uk/ to:
- Keep the website working securely and reliably.
- Remember your cookie preferences.
- Understand how visitors use the website (analytics).
- Measure and improve advertising (marketing).
3. Cookie categories
Our consent banner lets you choose between essential-only or enabling additional categories. These map to:
- Essential: required for the website to function, security, and remembering your consent choice.
- Analytics: helps us understand usage and improve the website.
- Marketing: helps us measure ad performance and deliver more relevant advertising.
4. Tools we use (and what they do)
Google Tag Manager (GTM)
We use GTM to manage and deploy tags on our website. Depending on your consent choices, GTM may load analytics and/or marketing tags.
Microsoft Clarity
We use Microsoft Clarity for analytics and user experience insights (e.g., understanding how visitors interact with pages). Clarity is only enabled when you consent to Analytics cookies.
Meta / Facebook (Ads & Pixel)
We may use Meta technologies (such as the Meta Pixel) to measure advertising effectiveness and improve campaign performance. This is only enabled when you consent to Marketing cookies.
5. Managing your cookie preferences
You can manage your cookie settings at any time using the cookie icon on the website to reopen the preferences panel.
You can also control cookies through your browser settings. Note that disabling certain cookies may affect how the website functions.
6. More information
For more details on how we process personal data, see our Privacy Policy.